The organisation must distribute the product to the user at the right place at the right time. Efficient and effective distribution is important if the organisation is to meet its overall marketing objectives.
Also called placement or distribution, this is the process and methods used to bring the product or service to the consumer. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers.
In addition, a newer method is the internet which itself is a marketplace now.
Through the use of the right place, a company can increase sales and maintain these over a longer period of time. In turn, this would mean a greater share of the market and increased revenues and profits.
Correct placement is a vital activity that is focused on reaching the right target audience at the right time.
It focuses on where the business is located, where the target market is placed, how best to connect these two, how to store goods in the interim and how to eventually transport them. A distribution channel can be defined as the activities and processes required to move a product from the producer to the consumer.
Also included in the channel are the intermediaries that are involved in this movement in any capacity. These intermediaries are third party companies that act as wholesalers, transporters, retailers and provide warehouse facilities. Types of Distribution Channels There are four main types of distribution channels.
Direct In this channel, the manufacturer directly provides the product to the consumer. In this instance, the business may own all elements of its distribution channel or sell through a specific retail location. Internet sales and one on one meetings are also ways to sell directly to the consumer.
One benefit of this method is that the company has complete control over the product, its image at all stages and the user experience. Indirect In this channel, a company will use an intermediary to sell a product to the consumer.
The company may sell to a wholesaler who further distributes to retail outlets.
This may raise product costs since each intermediary will get their percentage of the profits. This channel may become necessary for large producers who sell through hundreds of small retailers. Dual Distribution In this type of channel, a company may use a combination of direct and indirect selling.
The product may be sold directly to a consumer, while in other cases it may be sold through intermediaries.Marketing channels, or place in terms of the marketing mix, are the means by which interdependent organizations move products or services from the producer to the person that purchases or consumes the product.
This is the basic role of distribution. Jul 15, · Place in marketing mix by leonardo lee on preziwhat is the difference between place & promotion four ps of purely branded. The marketing mix has been defined as the 'set of . Place in the Marketing Mix. As we've mentioned, place is the element of the marketing mix that ensures that the product is distributed and made conveniently available for the consumer - .
Marketing mix is a particular combination of the product, its price, the methods to promote it, and the ways to make the product available to the customer. Based upon its understanding of customers, a company develops its marketing mix of product, price, place and promotion.
Apr 20, · What is Marketing Mix, Detail explanation upon Product, Price, Place Promotion with the help of Hero Honda Company. The marketing mix place strategy is about how an organisation will distribute their product or service to the end user.
The organisation must distribute the product to the user at the right place at the right time.